Eileen Gu: The Winter Olympian who earns $23m a year — but just $100k of it from her sport

Charlotte Harpur , New York Times

"An outlier lies among the list of Forbes’ 2025 world’s highest-paid female athletes. Tennis star Coco Gauff tops the list, earning an estimated $33 million, followed by her peers Aryna Sabalenka ($30m) and Iga Swiatek ($25.1m) but then appears Eileen Gu. The leading trio are household sporting names, freestyle skier Gu is not, but her earnings? $23.1m.... Not every 22-year-old has studied at Stanford and Oxford, does backflips on ski slopes, has posed for Sports Illustrated’s swimsuit issue and is named one of Time's 100 most influential people but, Hershman said, 'for so many younger people, that will be aspirational.'"

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