From an interview with the rich creators of collegehumor.com in the New Yorker - http://newyorker.com/fact/content/?050124fa_fact2 2005-01-24, "Funny Boys" by Rebecca Mead A key to college humor, the four have realized, is that students like to think they belong to a small in-crowd that understands the joke, while the public at large remains clueless. Take the phrase “More Cowbell,” which is a slogan appearing on one of the most popular of the company’s Busted Tees; it comes from an instruction given in a skit on “Saturday Night Live.” “Not everyone saw that episode, so the people who did see it think it is that much cooler because nobody else knows,” Josh said.
New Yorker
tags: Campus Ministry Campus Ministry × Humor Humor × Today's Students Today's Students ×