In August, 2003, a study was released revealing that money can't buy happiness. Beginning in 1975, University of Southern California researcher Richard Easterlin surveyed 1500 persons annually and found: Many people are under the illusion that the more money we make, the happier we'll be. We put all of our resources into making money at the expense of our family and our health…The problem is we don't realize that our material wants increase with the amount of money we make. The study discovered happiness was related to quality time with loved ones, good health, being friendly, having an optimistic outlook, exercising self-control, and possessing a deep sense of ethics.