How to construct good messages: 1) Create Attention: "here's a problem that needs to be resolved 2) Integrate Scripture: "fortunately, we're not the first ones to wrestle with this" 3) Clarify The Significance: "here's why this answer matters" 4) Apply The Concept: "and here's how to make it work in real life"

source: Andy Stanley (paraphrased somewhat in my own words) tags: Preaching